HOTEL BROUCHER, TARIFF STRUCTURE | Krishna Baludra

HOTEL BROUCHER, TARIFF STRUCTURE 

Introduction

The term tariff means rate and when applied to rooms of hotel it means rooms rate. Hotel room rate fixation is difficult task. They are both qualifiable and quantifiable. The quantifiable aspect is that they can be measured and structured to meet certain criteria and qualifiable aspect is that large amounts of description are allowed in which rates are implemented and when. The combination of all the rates offered at a hotel is called “Rate Structure”.

Basic of Charging

Various basic of charging room tariff are used by the hotel. Most important is that the hotel shall fix the room tariff keeping in mind the following factors.

1.   Competition: Rates must be competitive with other hotels of same standard and providing almost similar services and facilities as providing by other hotels situated in the same vicinity of the city.

2.   Customer profile: The category of customers coming to your hotel must also be considered. Their social status, i.e. paying capacity, should be kept in mind.

3.   Standards of services: standards of services providing by the hotel are also important while fixing room tariff. The U.S.P of hotel should be kept in mind while deciding the room tariff. More amenities, higher the standard, so also higher the room rate.

4.   Price cuts for special business: At times price cus for special business may be done. The price cut makes sense only if,

5.   Locality: The locality in which the hotel is situated gains performance while fixing room rates. If the hotel is situated in a posh locality where all the shopping and other facilities, approaches to airports and railway stations are whorthy, the room-rate would be comaprbly higher than those situated in backward and far-off localities. Naturally, the guest would not mind paying more if he gets amenities and facilities to his taste and liking.

6.   The surroundings, cost of land and building architecture, constructions: Surroundings need also a great deal of consideration because the hotel proprietor spends lakhs of rupees in decor and furnishing and thus needs fair and equitable return on his spending.

7.   Various amenities: Various amenities the hotel going to provide to the guests such as air-conditioning in all rooms, carpeting, provision of swimming pool, tennis –court equipment, arrangements for floor-shows, dancing, games banqueting, conference halls, lobbies lawns parking places, special aspects of continental and Indian cuisine, cutlery and crockery, modern equipment and machinery. These things do count when factors of room rates are considered.